RIVANT

Identity and print, Industrial engineering

LNK Engineering

A logo system for an engineering firm, built around a bolt.

Client
LNK Engineering LLP.
Location
Marol, Andheri East, Mumbai
Scope
Identity design, Print design
Drawn by
Rivant Media
Fig. 1, the submark
Theme icon

The bolt

The N in LNK is a bolt: head on top, threads down the stroke, driven into the wordmark. It makes the logo, and on its own it is the theme icon.

The guide keeps the icon in the background, at 5 to 40 per cent opacity, as a watermark or a pattern, and never in place of the logo.

  1. HeadSits on the N like a cap.
  2. ThreadSeven bands; the lower five step in.
  3. PointThe last band closes to a point.
Fig. 2, the theme icon
  • 5%
  • 15%
  • 25%
  • 40%

The guide’s range for the icon, on Black Chasm: faint enough at five per cent to sit under text, strong enough at forty to carry a slide.

Logo system

Four versions

Primary, horizontal, legal and a submark, each with a written rule for when to use it, so the people who order the next sign or invoice book don’t have to guess.

  • 01 Primary
    LNK Engineering primary logo

    The default: introductions, website headers, marketing material, business cards and email signatures.

  • 02 Legal
    LNK Engineering legal logo

    With the LLP's name, for contracts, registrations and certificates, invoices and tax documents.

  • 03 Horizontal
    LNK Engineering horizontal logo

    Where height is short: slim website headers, slides and footers, vehicle decals and signs.

  • 04 Submark
    LNK Engineering submark logo

    Where the full logo won't fit: profile pictures and favicons, watermarks, stamps and merchandise.

From the usage guide

  • Guide cover: the horizontal logo above Brand Identity Guide, with Rivant's logo and Designed by Rivant Media.

    Cover

  • Guide page: logo usage guidelines, and the primary logo's purpose, uses and notes beside it.

    Primary logo

  • Guide page: when to use the submark and the legal logo, each shown beside its notes.

    Submark and legal logo

  • Guide page: the horizontal logo's uses, and a final note on spacing, colour and contact for updated files.

    Horizontal logo and final note

Colour

Three blues and white

Named in the guide: Black Chasm for the letters, Loyal Blue for ENGINEERING, Twilight Stroll for rules and the bolt. The bolt’s steel runs from Twilight Stroll to a darker #536369, left to right, like light on a turned part.

  • Black Chasm#0A293B
  • Loyal Blue#003F5E
  • Twilight Stroll#71878D
  • White#FFFFFF

Steel: #71888E to #536369, on every piece of the bolt.

Print

Cards and paper

Cards for the three partners, with the bolt cropped off the edges, an A4 letterhead with the registered office in the footer, and a DL envelope with the bolt at its right edge. From the same parts we added the email signature.

Business card front: the primary logo over a grey rule and lnkengineering.com, with the bolt cropped at two corners.
Business card back: Narendra Agarwal, Partner, with his phone number and email, the submark at the bottom right and the bolt off the right edge.

Business card, front and one partner’s back. 89 × 51 mm.

A stack of LNK Engineering business cards, one turned over to show a partner's details, beside a vernier caliper on a steel workbench.
A4 letterhead: the legal logo and contact details between two heavy navy rules, with the registered office address at the foot.
A4 letterhead: the legal logo between two heavy rules.
DL envelope: the legal logo, phone, email and registered office at the left, lines for the recipient, the bolt in steel grey standing at the right edge and a two-tone navy wave along the bottom.
DL envelope, 220 × 110 mm: the bolt stands at the right edge over a navy wave.
Email signature: Narendra Agarwal, Partner, with phone, email and website, the horizontal logo and the address under a navy rule.
Email signature, 600 px
The LNK Engineering letterhead with a dated sample letter in placeholder text, folded in three and lying at an angle on dark blue card.
The letterhead’s photo mockup, May 2025: a sample letter in placeholder text, folded in three.
Site

At the gate and on the floor

The guide names signage and vehicle decals as the horizontal logo’s jobs, and the submark’s as small spaces and stamps. We drew the pieces a works unit in an industrial estate would order first.

Gate sign: the white horizontal logo on Black Chasm, a grey rule, LNK Engineering LLP. and the Marol address, with a large faint bolt off the right edge inside a thin inner border.
Gate sign, 2400 × 900 mm aluminium composite: the horizontal logo reversed out of Black Chasm, the bolt at 15 per cent off the right edge.
The navy LNK Engineering sign above the grey rolling shutter of a unit in a Mumbai industrial estate.
A white safety helmet on a steel shelf with the round Loyal Blue LNK sticker on its front.
Helmet decal, 60 mm: the submark reversed out of Loyal Blue.
Print sheet for two helmet decals: a 60 mm round submark sticker and a 90 by 25 mm horizontal-logo sticker, both white on Loyal Blue, with magenta die-cut lines and dimensions.
The decal print sheet, with die lines: the round front sticker and a 90 × 25 mm strip for the back.
ID card, front and back: the submark on navy above a photo box and fields for name, designation, ID number and blood group; on the back, the primary logo and a return address.
ID card, CR80, front and back: a photo box set into the navy, fields to fill in by hand.

The system on one sheet

Brand board: the primary, horizontal, legal and submark logos, the bolt on navy, the three blues with their codes, and Montserrat.

Title block

Client
LNK Engineering LLP., B/115, Hind Saurashtra Industrial Estate, Marol Naka, Andheri East, Mumbai
Sector
Industrial engineering
Scope
Identity design, Print design
Delivered
Four logo versions, Theme icon, Usage guide, Partner business cards, Letterhead, Envelope, Email signature, Gate sign, Helmet decals, ID card
Drawn by
Rivant Media
Sheet
06 of 06