MediCare at Home

On phones, a bar fixed to the bottom of the screen holds “Call now” and “Call me back” on every page, and steps aside while the call-back form is on screen or the keyboard is up. On a wide screen, the header carries the full number under “Call us, 24/7”; narrower screens get a “Call us” button that dials it.

Body text is 18px on phones and 20px on desktop, and nothing is smaller than 16px. Running text has a line height of at least 1.6, lines run to about 62 characters at most, and every text colour has at least 7:1 contrast with its background.

A text-size control in the menu and the footer switches between Standard and Larger, and remembers the choice. The body face, Atkinson Hyperlegible Next, keeps 1, l and I apart, and 0 and O, which matters in a phone number.

Only three answers are required: your name, your phone number and when to call, plus a consent tick. The short form at the foot of every page except Contact adds one optional question, the kind of care. The full form on the contact page asks a few more, each labelled “(optional)”.

“When should we call?” starts at “As soon as possible”, or offers windows through the day, including “Before work”, 7am to 9am, and “After work”, 5pm to 8pm. Pick a window and an optional day follows: any day, today, tomorrow or one of the next five by name. Text boxes are 56px tall with a visible label above and no placeholder, and every choice is a card at least 64px tall. A mistake is explained in plain words under the box or question it belongs to, and listed at the top of the form when you send it.

Each kind of care is named with one plain line, on the home page’s cards and in the care plans page’s index:

• Caretaker: everyday help and company
• Nurse: medical care at home
• Attendant: hands-on personal care

On the care plans page, each plan starts with who it’s for and what the carer does, in plain sentences, before the client’s full lists. Some clinical terms are explained in place: “Intravenous (IV) therapy: medicines or fluids through a drip”, and gastrostomy as “a feeding tube into the stomach”. Customised is put plainly: pick any or all of the services in the Advanced plan.

Beside the plans on the home page sits “Not sure which one you need? Call us and describe a normal day for your parent.” The care plans page adds a plan finder: answer two questions and it suggests where to start.

The client’s own claims come first, in the opening lines and a plain list under them: calls answered 24 hours a day, a background check for every applicant, and a management team of doctors and healthcare professionals.

The three existing testimonials run word for word with plain credits, such as “A client of MediCare at Home”, and are held back until the client confirms the people quoted agreed. There are no badges, awards or figures the client can’t back up. The photos are still the licensed stock from 2024, never captioned as staff or clients, and we have asked the client for Indian photos to replace them.

The hero is one photograph, one headline and a button that rings the number, with the number itself on the button from tablet width up. Headings, photos and the three plan cards settle in once as you reach them; body text, lists, phone numbers and form fields never move. The rest of the motion tells you something: a button pressing, the plan finder’s route line drawing on as you answer, or a form confirming it was sent. All of it switches off when the device asks for reduced motion, and scrolling is the browser’s own.

The FAQs have their own page: eight plain questions with every answer visible, none folded away, and five of them on the home page too.

A “How it works” section, four numbered steps from the first call to care starting, is built as the home page’s second section. It is marked “Not ready to publish” until the client confirms what actually happens after a call.